Marketing & AdTech

143 Marketing & AdTech organizations maintain a public compliance footprint. 72 of them (50%) publicly advertise at least one framework, the table stakes for selling into security-conscious buyers in this market.

What Marketing & AdTech companies advertise

Framework adoption in this segment, with the whole-index rate for comparison.

  • SOC 2 38% here · 42% index-wide
  • ISO 27001 26% here · 25% index-wide
  • GDPR 20% here · 22% index-wide
  • CCPA 9% here · 8% index-wide
  • HIPAA 9% here · 11% index-wide
  • ISO 27701 4% here · 3% index-wide
  • EU-US DPF 3% here · 2% index-wide
  • PCI DSS 3% here · 6% index-wide

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